16.01.2025 - For the first time, the Norwegian Directorate of Health has shared illustrations of proposed health warnings for alcoholic beverages, reports Aftenposten. This marks an important step toward informing Norwegians about the health risks associated with alcohol consumption. Both Actis and the alcohol awareness organization Av-og-til emphasize the urgency of implementing these labels.
Increasing evidence highlights the harmful effects of alcohol, including links to cancer, heart disease, and liver conditions. Research shows that even low alcohol consumption increases cancer risk, and there is no safe threshold. In Norway, alcohol is responsible for around 700 cancer cases annually and is the fifth leading cause of death among men aged 15 to 49. The proposed labels aim to make these risks more visible to the public.
The Directorate's proposed warnings include statements like, "Alcohol increases the risk of breast cancer," and, "Every glass you skip is good for your health." The labels are designed to be clear, fact-based, and accompanied by descriptive symbols.
"This is what we've been waiting for," says Inger Lise Hansen, Secretary General of Actis. "The proposals are solid, but they could be even clearer, such as using contrasting colors for the symbols. Rotating the messages is a great idea. It sparks curiosity and provides people with better access to information, which increases the chances of reaching a wider audience. Of course, the effectiveness should be evaluated along the way to make necessary adjustments."
Av-og-til shares this enthusiasm. "Finally, something is happening! This is important information that Norwegians have a right to. We are glad the proposed labeling is neutral and fact-based. Now the population deserves to see these warnings printed on bottles as soon as possible," says Ragnhild Kaski, Secretary General of Av-og-til.
Kaski also points out the importance of increasing awareness. "Studies show that we Norwegians know too little about how alcohol actually affects our health. For example, 700 cancer cases in Norway each year are caused by alcohol. Such a labeling system will increase knowledge about important health consequences. It is essential that the labels are highly visible, easy to understand, and provide important and accurate information. In this regard, we believe the authorities' proposal is on target," she says.
The Directorate has clarified that vintage wines and beverages sold in bars or restaurants will be exempt from the labeling requirements.
Both organizations are urging the government to move forward quickly with the process. "We hope the process doesn’t drag on, but that this can be approved and implemented swiftly," Kaski concludes.
This proposed health labeling system could be a significant step forward in improving public awareness and enabling healthier choices for Norwegians.
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